Prejudice project

The project’s interpretation depends on the viewer’s personal criteria, prejudice, and affinities. The billboard displays a panoramic back view of an American citizen in a camouflaged jacket, looking towards the border. The top of the image reads: Don’t be a man for just a minute. Be a man your whole life. The piece is trying to raise awareness to the Minutemen, an association formed during the American Civil War; whose goal was to respond immediately (one minute) in case of an attack to their village. The billboard’s ambiguity can be read as an attack to the Minutemen, or as encouragement to serve the country on a permanent basis. Interpretation of this piece depends on personal views/biases.
Billboard installed southbound interstate highway 5 in the vicinity of the Mexican border.